Paloma Riojas Martinez is a Writer-Producer focused on shaping culture through multidimensional and multicultural film, TV, and streaming content. Paloma's original pilot, "The Edge/El Borde," was selected and named on the inaugural Latinx TV List, curated by The Black List, NALIP, Remezcla, The Latin Tracking Board, and Untitled Latinx Project – in collaboration with Hulu.


Paloma's feature film "Becoming Bessie" is set up with Mandalay Pictures, and she's developing multiple TV/podcast projects. In 2019, Paloma produced over 50 short-form documentaries centered around youth activism, veganism, and climate change featured in over 400 news outlets. The series won two Silver Telly Awards. 


Paloma previously collaborated for five years with filmmaker Diego Luna, most recently as a Development Executive. She was Creative Director of "The Journey," a Jarritos commercial directed by Diego Luna. It won the National AAF's Mosaic Award for Multicultural talent in advertising, among other awards.


In 2015, Paloma produced and co-wrote "Nana," a short film directed by Diego Luna that premiered at the Sundance Film Festival. Paloma has also created bilingual content for the Cesar Chavez Foundation, AT&T, and Honda. Paloma's Spanish language short film Adán premiered at the 2013 Cannes Film Festival. The film earned her both the Audience Award and Jury Award in the Diversity at Cannes Showcase.


Paloma holds a Master of Fine Arts in Film/TV Production from the University of Southern California, School of Cinematic Arts. She is a proud cancer survivor/thriver and lives with her wife in her native Southern California. Paloma is repped by Artists First.